Runners, the name is Diablo Rojo

Written on Apr 13th, 2012 by , Category Events, News, Trail Running

By Steve Maher

The RunWenatchee Naming Committee is pleased to announce that the cartoon character in the new Red Devil Challenge trail run logo will from here on out be known as Diablo Rojo — Spanish for red devil.

Diablo Rojo is front and center in the Red Devil Challenge logo.

The winning entry in a Facebook contest to name the character came from Sarah Elliott of Cashmere. In her submission, Elliott noted that her entry was “in memory of Caballo Blanco” — the nickname of the ultrarunner and main character in the nonfiction bestseller, “Born to Run” by Christopher McDougall. Caballo Blanco, whose real name was Micah True, died two weeks ago in New Mexico after going for a run.

“We liked the sound of the name and it fits to a T the cartoon character and the trail race,” said Joel Rhyner, a member of RunWenatchee, which puts on the Red Devil Challenge. “We also appreciated what the name is a nod to — the late great ultrarunner Micah True.”

Sarah Elliott will receive a long-sleeve RunWenatchee shirt for her winning entry.

The new logo — and now Diablo Rojo — were created by Nancy Phillips of Design Originals in Wenatchee.

The 25-kilometer Red Devil Challenge takes place on trails in the Wenatchee National Forest south of Cashmere. It will be held Sunday, June 3, this year.

To register: click here

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